Google AdWords FAQ's

• What is Google AdWords?
• What does it cost?
• How quickly will my Google Adwords Ad appear?
• You decide where your ads appear.
• Online reporting tells you what's working.
• How can Quantum Web Solutions help with your AdWords Campaign?
• What is the benefit to my business by using Google AdWords?
• Why is my Google Ad Campaign no longer showing?

What is Google AdWords

Google AdWords are the sponsored links you view on the right hand side on the Google website when you search for websites of interest. Google AdWords works on a "pay-per-click" basis.

What does this mean? It means your ads appear in the sponsored listings free of charge when someone types in keywords related to your website. You are only charged when a customer clicks on your ad to visit your website.

With Google AdWords you create your own ads, choose keywords to help match your ads to your target audience, and only pay when someone clicks on them.

Your ads show up on Google almost instantly. Create you ad, select your keywords, set your budget, and start seeing results!

What does it cost?

• There is a one off $10 administration fee that needs to be paid to Google to set up your account.
• Costs start from as low as $0.01 per click. Costs per click are determined entirely upon how much you wish to pay -or bid for- and how competitive a keyword is.
• For more competitive keywords you may need to pay $10.00 + per click, where as a keyword that has little or no competition may only require a cost per click of $0.01 (this is rare).
• You can also set a daily budget so that your costs do not run out of control. If you set yourself a budget of $10 per day, then once you have reached $10 on any given day then your ad will simply stop appearing.

Google AdWords Campaign Management Costs here

How quickly will my Google Adwords Ad appear?

Once your Google AdWords account has been setup, your AdWords ad can be up and running within a few minutes. That means within minutes you could have new product sales or sales enquiries coming through your website!

You decide where your Google AdWords ads appear.

Choose specific countries or cities - you can define your own target area, so that only people in your area of interest can view your ad.

Online reporting tells you what's working.

Google AdWords online reporting can be viewed on the web, or daily, weekly, and monthly reports can be automatically e-mailed to you. You have total control over every aspect of your campaign.

Reports have the advantage of letting you know whether you need to increase the cost per click and give you a more competitive position, or to decrease your cost per click to save you money.

How can Quantum Web Solutions help with your AdWords Campaign?

We have experience in understanding what drives customers to a website. We can set up all your Google AdWords Campaign keywords and variations thereof, to drive targeted traffic to your website. Quantum Web Solutions can save you time by managing your campaign on a daily, weekly or monthly basis to keep your ads competitive, and to enable you to focus on your business and what you do best without needing to worry. We can ensure maximum traffic to your website, or when you are unnecessarily spending too much on each ad click; adjust costs to save you money!

We also write eye catching ads to ensure that your customers can not only see your ad, but are driven to wanting to go to your website.

What is the benefit to my business by using Google AdWords?

There are many benefits to running a Google AdWords campaign. Below are just a few:

• Almost instant results from the time you sign up and place your ad on Google.
• You have full control of the keywords used to display your ad
• There is no cost to have your ad appear; you only pay for the cost of someone clicking on your ad through to your website.

Why is my Google AdWords Ad no longer showing?

Has your Google AdWords Ad suddenly stopped showing and you don't know why? Firstly log into your AdWords account and make sure your AdWords campaign/account still shows as active. If it isn't, there will be a warning message advising you why your ad is currently not showing.

If everything looks fine, the cause is likely to be with either your AdWords Ad, or your website. If you have, think about whether your website or AdWords Ad could have been effected by any of the following:

• You have made recent changes to your ad - Currently when you make certain changes to your AdWords Ad, Google may suspend your website while Google Editors review your ad. This state of suspension can last anywhere from a few hours to a few days.
• Your website has adult content and your site has been re categorised as "Adult" so will only show on sites considered Adult based. In an instance like this take a look at your AdWords campaign and if it is still showing as active and your ad does not show up under any of your listed keywords this is something that should be considered. What you consider to be offensive and the criteria around what Google categorise as offensive may vary.
• Your AdWords budget may have been reached for the day.

There are many different reasons why your ad may not be showing. To effectively manage your Google AdWords campaign call us today! We can provide you with the most benefits of managing your campaigns, while you get on with managing your business.

We also suggest that you look at Optimising your website to make it search engine friendly, so that you are not impacted so much when something like this occurs. Not only is Optimisation more cost effective in most cases, but it has been proven to drive higher conversion rate to sale.